Privacy policy

Privacy Policy

1) Introduction and Contact Details of the Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below we inform you about how we handle your personal data when you use our website. Personal data is any data by which you can be personally identified.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Black Syndicate GmbH, Industriestraße 1/I/A/27, 2100 Korneuburg, Austria, phone: +43 2262 71622, email: info@blacktrident.com. The controller responsible for processing personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

1.3 The controller has appointed a data protection officer, who can be contacted as follows: "Wolfgang Rohrbacher, MSc (WU); Industriestraße 1/I/A/27, 2100 Korneuburg, info@blacktrident.com, +43 2262 71622"

2) Data Collection When Visiting Our Website

2.1 When you use our website for information purposes only, i.e. if you do not register or otherwise transmit information to us, we only collect the data that your browser transmits to the server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

The page of our website visited
Date and time of access
Amount of data sent in bytes
Source/referrer from which you reached the page
Browser used
Operating system used
IP address used (where applicable: in anonymised form)

Processing is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to review the server log files retrospectively should there be specific indications of unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to us), this website uses SSL or TLS encryption. You can recognise an encrypted connection by the character string "https://" and the padlock symbol in your browser's address bar.

3) Hosting & Content Delivery Network

Shopify

For hosting our website and displaying its content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify").

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

4) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted when you close your browser (so-called "session cookies"); others remain on your device for longer and allow page settings to be saved (so-called "persistent cookies"). In the latter case, you can find the storage period in the cookie settings overview of your web browser.

Insofar as personal data is also processed by individual cookies used by us, processing is carried out either pursuant to Art. 6(1)(b) GDPR for the performance of the contract, pursuant to Art. 6(1)(a) GDPR where consent has been given, or pursuant to Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the website visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them, or exclude the acceptance of cookies for certain cases or in general.

Please note that if cookies are not accepted, the functionality of our website may be limited.

5) Contacting Us

When you contact us (e.g. via contact form or email), personal data is processed exclusively for the purpose of handling and responding to your enquiry and only to the extent necessary for this.

The legal basis for processing this data is our legitimate interest in responding to your enquiry pursuant to Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, an additional legal basis for the processing is Art. 6(1)(b) GDPR. Your data will be deleted once it can be inferred from the circumstances that the matter in question has been conclusively resolved and provided that no statutory retention obligations prevent deletion.

6) Comment Function

As part of the comment function on this website, in addition to your comment, information on the time the comment was created and the commenter name you have chosen are stored and published on this website. Your IP address is also logged and stored. Your IP address is stored for security reasons and in case the person concerned infringes the rights of third parties or posts unlawful content through a comment. We need your email address in order to contact you if a third party objects to your published content as unlawful.

The legal bases for storing your data are Art. 6(1)(b) and (f) GDPR. We reserve the right to delete comments if they are objected to by third parties as unlawful.

7) Data Processing When Opening a Customer Account

Pursuant to Art. 6(1)(b) GDPR, personal data will continue to be collected and processed to the extent necessary in each case when you provide it to us when opening a customer account. You can see which data is required to open an account from the input mask of the corresponding form on our website.

You can delete your customer account at any time by sending a message to the controller's address given above. After your customer account has been deleted, your data will be deleted, provided that all contracts concluded via it have been fully processed, no statutory retention periods prevent deletion and we have no continuing legitimate interest in further storage.

8) Use of Customer Data for Direct Marketing

8.1 Subscribing to our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive newsletters once you have expressly confirmed your consent to receiving the newsletter by clicking a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to the use of your personal data pursuant to Art. 6(1)(a) GDPR. In doing so, we store your IP address as registered by your internet service provider (ISP) as well as the date and time of registration, so that we can trace any possible misuse of your email address at a later date. The data collected by us when you subscribe to the newsletter is used strictly for its intended purpose.

You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the controller named at the beginning. After you have unsubscribed, your email address will be deleted from our newsletter distribution list without delay, unless you have expressly consented to further use of your data or we reserve the right to use the data beyond this in a manner that is permitted by law and about which we inform you in this policy.

8.2 Our email newsletters are sent via this provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.

On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provide when subscribing to the newsletter to this provider pursuant to Art. 6(1)(f) GDPR so that it can send the newsletter on our behalf.

Subject to your express consent pursuant to Art. 6(1)(a) GDPR, the provider also carries out a statistical performance analysis of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure open rates and specific interactions with the newsletter content. Device information (e.g. time of access, IP address, browser type and operating system) is also collected and analysed, but not combined with other data sets. You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider that protects our website visitors' data and prohibits disclosure to third parties.

For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

8.3 Back-in-stock notifications by email

For items that are temporarily unavailable, you can sign up to receive back-in-stock notifications by email. We will then send you a one-time email notifying you of the availability of the item you have selected. The only mandatory information for sending this notification is your email address. Providing further data is voluntary and may be used to address you personally. For sending these emails, we use the so-called double opt-in procedure, which ensures that you only receive a notification once you have expressly confirmed your consent by clicking a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to the use of your personal data pursuant to Art. 6(1)(a) GDPR. In doing so, we store your IP address as registered by your internet service provider (ISP) as well as the date and time of registration, so that we can trace any possible misuse of your email address at a later date. The data collected by us when you sign up for our back-in-stock email notification service is used strictly for its intended purpose.

You can unsubscribe from back-in-stock notifications at any time by sending a corresponding message to the controller named at the beginning. After you have unsubscribed, your email address will be deleted without delay from the distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use the data beyond this in a manner that is permitted by law and about which we inform you in this policy.

8.4 Shopping cart reminders by email

If you abandon your purchase with us before completing your order, you have the option of receiving a one-time email reminder of the contents of your virtual shopping cart.

The only mandatory information for sending this reminder is your email address. Providing further data is voluntary and may be used to address you personally. For sending these emails, we use the so-called double opt-in procedure, which ensures that you only receive a notification once you have expressly confirmed your consent by clicking a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to the use of your personal data pursuant to Art. 6(1)(a) GDPR for sending a shopping cart reminder. In doing so, we store your IP address as registered by your internet service provider (ISP) as well as the date and time of registration, so that we can trace any possible misuse of your email address at a later date. The data collected by us when you sign up for our email notification service is used strictly for its intended purpose.

You can unsubscribe from shopping cart reminders at any time by sending a corresponding message to the controller named at the beginning. After you have unsubscribed, your email address will be deleted without delay from the distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use the data beyond this in a manner that is permitted by law and about which we inform you in this policy.

9) Data Processing for Order Handling

9.1 Insofar as necessary for the performance of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution pursuant to Art. 6(1)(b) GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact details you provided when ordering in order to inform you personally within the scope of our statutory information obligations pursuant to Art. 6(1)(c) GDPR. Your contact details are used strictly for the purpose of notifications about updates owed by us and are processed by us for this purpose only to the extent necessary for the respective information.

9.2 Disclosure of personal data to shipping service providers

- Österreichische Post

We use the following provider as a transport service provider: Österreichische Post Aktiengesellschaft, Rochusplatz 1, 1030 Vienna, Austria

We pass on your email address and/or telephone number to the provider pursuant to Art. 6(1)(a) GDPR before delivery of the goods for the purpose of arranging a delivery date or announcing the delivery, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery, we only pass on the name of the recipient and the delivery address to the provider pursuant to Art. 6(1)(b) GDPR. The data is only passed on to the extent necessary for the delivery of the goods. In this case, it is not possible to arrange the delivery date with the provider in advance or to receive a delivery notification.

Consent can be revoked at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the provider.
- UPS

We use the following provider as a transport service provider: United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany

Consent can be revoked at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the provider.

9.3 - Anthropic Claude

To provide our services, we use artificial intelligence software from the following provider: Anthropic Ireland Limited, 6th Floor, South Bank House, Barrow Street, Dublin 4, D04 TR29, Ireland.

Information provided by you in the context of a contractual relationship may be entered into the provider's software in order to organise, analyse, aggregate, modify, evaluate or prepare it for the provision of our service.

Information may also be transferred to: Anthropic PBC, USA.

This information is collected and further processed strictly for the purpose of performing the contract. Processing for the purpose of training and further developing the provider's AI language models is expressly prevented.

Insofar as the processing also concerns personal data, it is carried out on the basis of our legitimate interest in the efficient design of our services and the optimal use of available resources and technologies pursuant to Art. 6(1)(f) GDPR.

We have concluded a data processing agreement with the provider that ensures the protection of personal data processed via the provider and prohibits unauthorised disclosure to third parties.

For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.
- To provide our services, we use artificial intelligence software from the following provider: OpenAI Ireland Limited, 1st Floor, The Liffey Trust Centre, 117-126 Sheriff Street Upper, Dublin 1, D01 YC43, Ireland.

We have concluded a data processing agreement with the provider that ensures the protection of personal data processed via the provider and prohibits unauthorised disclosure to third parties.

9.4 Use of payment service providers

- Apple Pay

If you choose the payment method "Apple Pay" from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment is processed via the "Apple Pay" function of your device running iOS, watchOS or macOS by debiting a payment card stored in "Apple Pay". Apple Pay uses security features built into the hardware and software of your device to protect your transactions. To authorise a payment, you must therefore enter a code you have previously set and verify yourself using the "Face ID" or "Touch ID" function of your device.

For the purpose of payment processing, the information you provide during the ordering process, together with information about your order, is passed on to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before transmitting it to the payment service provider of the payment card stored in Apple Pay in order to execute the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm that the payment was successful.

Insofar as personal data is processed in the transmissions described, processing is carried out exclusively for the purpose of payment processing pursuant to Art. 6(1)(b) GDPR.

Apple retains anonymised transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was successfully completed. The anonymisation completely rules out any personal reference. Apple uses the anonymised data to improve "Apple Pay" and other Apple products and services.

If you use Apple Pay on your iPhone or Apple Watch to complete a purchase made via Safari on your Mac, the Mac and the authorisation device communicate via an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can identify you. You can disable the option to use Apple Pay on your Mac in your iPhone's settings. Go to "Wallet & Apple Pay" and disable "Allow Payments on Mac".

Further information on data protection with Apple Pay can be found at the following web address: https://support.apple.com/en-us/HT203027
- Google Pay

If you choose the payment method "Google Pay" from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), payment is processed via the "Google Pay" application on your mobile device running at least Android 4.4 ("KitKat") and equipped with an NFC function, by debiting a payment card stored in Google Pay or a payment system verified there (e.g. PayPal). To authorise a payment via Google Pay of more than EUR 25, your mobile device must first be unlocked using the verification method set up on it (e.g. facial recognition, password, fingerprint or pattern).

For the purpose of payment processing, the information you provide during the ordering process, together with information about your order, is passed on to Google. Google then transmits your payment information stored in Google Pay to the originating website in the form of a one-time transaction number, which is used to verify that a payment has been made. This transaction number does not contain any information about the actual payment details of your payment methods stored in Google Pay, but is created and transmitted as a one-time numeric token. For all transactions via Google Pay, Google acts merely as an intermediary for processing the payment. The transaction is carried out exclusively between you and the originating website by debiting the payment method stored in Google Pay.

Insofar as personal data is processed in the transmissions described, processing is carried out exclusively for the purpose of payment processing pursuant to Art. 6(1)(b) GDPR.

Google reserves the right to collect, store and evaluate certain transaction-specific information for every transaction made via Google Pay. This includes the date, time and amount of the transaction, the merchant's location and description, a description of the goods or services purchased provided by the merchant, photos you have attached to the transaction, the name and email address of the seller and buyer or sender and recipient, the payment method used, your description of the reason for the transaction and, where applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively pursuant to Art. 6(1)(f) GDPR on the basis of the legitimate interest in proper accounting, the verification of transaction data and the optimisation and maintenance of the functionality of the Google Pay service.

Google also reserves the right to combine the processed transaction data with other information collected and stored by Google when other Google services are used.

The Google Pay terms of use can be found here:

https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=en

Further information on data protection with Google Pay can be found at the following web address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=en
- PayPal

One or more online payment methods of the following provider are available on this website: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you choose a payment method of the provider where you pay in advance, your payment data provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider pursuant to Art. 6(1)(b) GDPR. In this case, your data is passed on exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this.

If you choose a payment method where we provide credit in advance, you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postcode, city, date of birth, email address, telephone number and, where applicable, details of an alternative payment method).

In order to safeguard our legitimate interest in determining your solvency in such cases, we forward this data to the provider for the purpose of a credit check pursuant to Art. 6(1)(f) GDPR. On the basis of the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment history), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. Address data, among other things, but not exclusively, is included in the calculation of the score values.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may remain entitled to process your personal data if this is necessary for contractual payment processing.
- Shopify Payments

One or more online payment methods of the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

If you choose a payment method of the provider where you pay in advance (e.g. credit card payment), your payment data provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider pursuant to Art. 6(1)(b) GDPR. In this case, your data is passed on exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this.
- SumUp

One or more online payment methods of the following provider are available on this website: SumUp Limited, Block 8, Harcourt Centre, Charlotte Way, Dublin 2, Ireland D02 K580

9.5 Collection and processing of health data

Processing personal health data may be necessary in order to process your order for medicinal products.

Health data is a special category of personal data that allows direct or indirect conclusions to be drawn about a person's physical and/or mental state of health.

The health data you provide as part of your order (e.g. information about the type and quantity of medicinal products ordered) will only be processed by us for the purpose of performing the contract if you have given us your express consent to this via opt-in within the meaning of Art. 6(1)(a) GDPR.

The health data you provide is collected and processed strictly for its intended purpose and in accordance with the applicable statutory data protection requirements. Health data is generally not passed on to third parties. Only in the case of orders for prescription-only medicinal products do we forward the health data provided – subject to your consent – to your health insurance fund for billing purposes.

You can revoke your consent at any time with effect for the future vis-à-vis the controller responsible for data processing.

9.6 Electronic withdrawal function for distance contracts

Consumers who conclude contracts on this website for which there is a statutory right of withdrawal have the option of declaring their withdrawal via an electronic withdrawal function in accordance with the applicable withdrawal provisions.

When using the withdrawal function, in addition to information identifying the contract to be withdrawn from, further personal information such as the consumer's first and last name and email address must be provided or confirmed.

This information is collected and transmitted to us pursuant to Art. 6(1)(b) GDPR and only to the extent necessary for the proper processing of the withdrawal. Also on the basis of Art. 6(1)(b) GDPR, the personal data provided is used to confirm receipt of the withdrawal declaration by email. A further legal basis for the processing is Art. 6(1)(c) GDPR. We are legally obliged to provide an electronic withdrawal function for distance contracts with consumers that are subject to payment.

10) Web Analytics Services

10.1 Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, Google Analytics 4 does not use cookies when you visit our website unless you expressly consent to cookies. Instead, information about your usage behaviour is collected and processed via so-called pings (small data packets sent to the host of a device). This information also includes your IP address, which, however, is shortened by Google by the last digits in order to rule out any direct personal reference.

The information is transmitted to Google servers and further processed there. Transfers to Google LLC, based in the USA, are also possible.

On our behalf, Google uses the information collected to evaluate your use of the website, compile reports on website activity for us and provide further services related to website and internet usage. The shortened IP address transmitted by your browser as part of Google Analytics is not combined with other Google data. The data collected through the use of Google Analytics 4 is stored for a period of two months and then deleted.

All of the processing described above, including data transmission via "pings" and the possible setting of Google Analytics cookies, only takes place if you have given us your express consent pursuant to Art. 6(1)(a) GDPR.

Without your consent, Google Analytics 4 will not be used during your visit to the website. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://business.safety.google/privacy/, https://policies.google.com/privacy?hl=en and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google Analytics 4 uses the special "demographic characteristics" function and can thereby create statistics that provide information about the age, gender and interests of website visitors. This is done by analysing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the data collected cannot be attributed to any specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals may be used on our website to generate cross-device reports. If you have activated personalised ads and linked your devices to your Google account, Google can, subject to your consent to the use of Google Analytics pursuant to Art. 6(1)(a) GDPR, analyse your usage behaviour across devices and create database models, including on cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can deactivate the "Personalised advertising" function in your Google account settings. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=en Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=en

User IDs
As an extension to Google Analytics 4, the "User IDs" function may be used on our website. If you have consented to the use of Google Analytics 4 pursuant to Art. 6(1)(a) GDPR, have set up an account on our website and log in with this account on different devices, your activities, including conversions, can be analysed across devices.

Collection of user-provided data
In order to improve the analysis results for users whose contact details we have received in the context of business or business-like relationships, we use the "collection of user-provided data" function.
Subject to your express consent pursuant to Art. 6(1)(a) GDPR, as part of this function we electronically transmit one or more files containing customer data aggregated to your person (in particular email address and telephone number) to Google. Google does not receive access to plain-text data, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to match it to existing Google accounts set up by the data subjects.
The processing serves to refine measurement data, improves cross-device user traceability and enables the integration of analysis results into the ad personalisation and conversion tracking functions of Google Ads.
You can revoke your consent vis-à-vis us at any time with effect for the future. Further information on Google's data protection measures with regard to the transmission of customer data can be found here: https://support.google.com/google-ads/answer/6334160?hl=en

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

10.2 Cloudflare Web Analytics

Our website uses the web analytics service of Cloudflare, Inc., 101 Townsend St., San Francisco, CA 94107, USA.

To protect our website visitors, the provider uses a pseudonymised visitor identifier to enable various analyses of website usage within a short time window of no more than 24 hours. This visitor identifier is a randomly generated, time-limited hash value created on the basis of a reduced set of technical attributes. These include in particular the user agent (information about the browser and operating system) and the anonymised IP address, which is processed exclusively for the duration of the analysis and then discarded.

If, in individual cases, personal data is nevertheless processed, processing is carried out on the basis of our legitimate interest in the statistical evaluation of user behaviour for optimisation purposes pursuant to Art. 6(1)(f) GDPR. In this case, you can permanently object to the future collection and storage of your visitor data by notifying us.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

10.3 Shopify Network Intelligence

This website uses the "Shopify Network Intelligence" function of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify").

By means of this function, certain customer data (order and search histories, location information and transaction details), insofar as collected, is automatically transmitted to Shopify in pseudonymised form, prepared by Shopify and then processed for statistical and analysis purposes.

Pseudonymised data from customers of other Shopify merchants may also be included in the analysis results, without any merchant gaining individual access to such third-party data outside its own customer base.

Shopify does not receive access to plain-text data as part of the processing, but automatically encrypts the information during the transmission process using a special algorithm.

Processing is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in the statistical evaluation of the reach of our shop and the acceptance of our offer for optimisation purposes.

As part of the above processing, data may also be transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

Further details on the processing described above can be found in Shopify's privacy policy at https://www.shopify.com/legal/privacy/consumers and in the Shopify privacy portal at https://privacy.shopify.com/en.

11) Retargeting/Remarketing and Conversion Tracking

11.1 Meta Pixel

Within our online offering, we use the "Meta Pixel" service of the following provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland ("Meta").

If you click on an advertisement placed by us on Facebook and/or Instagram, "Meta Pixel" adds a parameter to the URL of our linked page. After the redirect, this URL parameter is entered into the user's browser via a cookie set by our linked page itself.

On the one hand, this enables Meta to determine the visitors to our online offering as a target group for the display of advertisements (so-called "ads"). Accordingly, we use the service to display the Facebook and/or Instagram ads placed by us only to those users who have shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Meta (so-called "custom audiences").

On the other hand, "Meta Pixel" can be used to track whether users were redirected to our website after clicking on an advertisement and which actions they perform there (so-called "conversion tracking").

In addition to "Meta Pixel", which transmits data to Meta via your browser, the "Meta Conversions API" may be used. If it is used, information about certain actions on our website (so-called "events", e.g. page views, adding products to the shopping cart, initiating checkout or completing an order) is transmitted via an interface directly from our server to Meta's servers rather than via your browser. This serves to make the measurement of the success of our advertisements more reliable, for example if browser-side transmission does not take place or is incomplete due to technical restrictions. In the context of the "Meta Conversions API", the following data in particular may be transmitted to Meta: type and time of the event, URL accessed, information on the products ordered and their value, your IP address, information about your browser and device (user agent) and the identifiers stored in Meta cookies. In order to avoid duplicate recording of the same information by "Meta Pixel" and "Meta Conversions API" in these cases, each event is assigned an identifier that Meta uses to merge the transmissions.

The data collected is anonymous to us and therefore does not allow us to draw any conclusions about the identity of the users. However, the data is stored and processed by Meta, so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes.

All of the processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

We are jointly responsible with Meta for the collection of data via the "Meta Pixel" and its transmission to Meta (Art. 26 GDPR). For this purpose, we have concluded an agreement on joint controllership with Meta, the essential content of which you can view at https://www.facebook.com/legal/controller_addendum.

For the evaluation of the data, its allocation to predefined events and the creation of measurement and analysis reports, however, Meta acts as our processor pursuant to Art. 28 GDPR and is obliged to protect the data of our website visitors and customers in accordance with the data processing terms at https://facebook.com/legal/terms/dataprocessing.

The information generated by Meta is usually transmitted to a Meta server and stored there; in this context, it may also be transferred to servers of Meta Platforms Inc. in the USA.

11.2 Google Ads conversion tracking without cookies

We use Google Ads to draw attention to our offers on external websites with the help of advertising media (so-called Google AdWords). In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

This website uses Google Ads conversion tracking exclusively without the use of cookies, which means that the service never sets cookies on your device.

Instead, your browser's local storage is used to store an individual ID assigned by Google, which enables an analysis of your use of the website. For this purpose, certain user information, including your IP address, is processed via the ID.

The ID is set when you click on a Google Ads advertisement. If you visit certain pages of this website, Google and we can recognise that you clicked on the advertisement and were redirected to this page. Each Google Ads customer receives a different ID. The IDs can therefore not be tracked across the websites of Google Ads customers. The information obtained in this way is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their advertisement and were redirected to a page with a conversion tracking tag.

However, we do not receive any information that could be used to personally identify users. When using Google Ads, personal data may also be transferred to the servers of Google LLC in the USA. Details on the processing triggered by Google Ads conversion tracking and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

Insofar as the information collected relates to individuals, processing is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in the statistical evaluation of the success of our advertising campaigns. Google's privacy policy can be viewed here: https://business.safety.google/privacy/ and https://policies.google.com/privacy

11.3 Google Ads conversion tracking

This website uses the online advertising programme "Google Ads" and, within the scope of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google AdWords). In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on a Google Ads advertisement. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If you visit certain pages of this website and the cookie has not yet expired, Google and we can recognise that you clicked on the advertisement and were redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across the websites of Google Ads customers. The information obtained with the help of the conversion cookie, which also includes your IP address, is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their advertisement and were redirected to a page with a conversion tracking tag. However, they do not receive any information that could be used to personally identify users. When using Google Ads, personal data may also be transferred to the servers of Google LLC in the USA.

Details on the processing triggered by Google Ads conversion tracking and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

You can also permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link: https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=en

Please note that certain functions of this website may not be usable or only usable to a limited extent if you have deactivated the use of cookies. Google's privacy policy can be viewed here: https://business.safety.google/privacy/ and https://policies.google.com/privacy

11.4 Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform operated by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").

GMP uses cookies to serve ads that are relevant to users, to improve campaign performance reports or to prevent you from seeing the same ads several times. Using a cookie ID, Google records which ads are displayed in which browser and can thus prevent them from being displayed more than once. In addition, GMP can use cookie IDs to record so-called conversions that relate to ad requests. This is the case, for example, if you see a GMP ad and later visit the advertiser's website using the same browser and purchase something there. According to Google, GMP cookies do not contain any personal information. Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server.

We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our ads. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will obtain and store your IP address. When using GMP, personal data may also be transferred to the servers of Google LLC in the USA.

The GMP by Google privacy policy can be found here: https://policies.google.com/privacy

11.5 LinkedIn Insight Tag conversion tracking

This website uses the conversion tracking technology of the following provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland.

If you have reached our website from an advertisement on the provider's domain, the success of the advertisement can be tracked with the help of cookies and/or comparable technologies (tracking pixels, web beacons, pings or HTTP requests).

For this purpose, certain device and browser information, possibly including your IP address, is read via the tracking technology in order to record and evaluate user actions predefined by us (e.g. completed transactions, leads, searches on the website, views of product pages). This enables the creation of statistics on user behaviour on our website after being redirected from an advertisement, which we use to optimise our offering.
All of the processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

The data may also be transferred to: LinkedIn Corp., USA.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

11.6 OpenAI Ads conversion tracking

Our website uses the conversion tracking technology of the following provider: OpenAI Ireland Limited, 1st Floor, The Liffey Trust Centre, 117-126 Sheriff Street Upper, Dublin 1, D01 YC43, Ireland.

Data may also be transferred to: OpenAI OpCo, LLC, USA.

If you have reached our website from an advertisement in the provider's services, the success of the advertisement can be tracked with the help of cookies and/or comparable technologies (tracking pixels, web beacons, pings or HTTP requests).

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

11.7 Pinterest Tag conversion tracking without customer matching

This website uses the conversion tracking technology of the following provider: Pinterest Europe Limited, 3rd Floor, Waterloo Exchange, Waterloo Road, Dublin 4, Ireland.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

11.8 Reddit Tracking Pixel

This website uses the conversion tracking technology of the following provider: Reddit Inc., 420 Taylor Street, San Francisco, CA 94102, USA.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

11.9 Shopify Collabs affiliate tracking

To measure the success of affiliate advertisements, this website uses the tracking technology of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

If you have reached our website from an affiliate advertisement, the success of the advertisement can be tracked with the help of cookies.

For this purpose, certain device and browser information, possibly including your IP address, is read via the tracking technology in order to record and evaluate completed transactions, assign them to the affiliate advertisement and calculate performance-based advertising commissions accurately per transaction.

We have concluded a data processing agreement with the provider that protects our website visitors' data and prohibits disclosure to third parties.

For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

11.10 TikTok Pixel

This website uses the conversion tracking technology of the following provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

12) Website Functionalities

12.1 YouTube

This website uses plugins for displaying and playing videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transferred to: Google LLC, USA

When you visit a page of our website that contains such a plugin, your browser establishes a direct connection to the provider's servers in order to load the plugin. In the process, certain information, including your IP address, is transmitted to the provider.

If playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behaviour, create playback statistics and prevent abusive behaviour.

If you are logged into a user account with the provider during your visit, your data will be directly assigned to your account when you click on a video. If you do not want it to be assigned to your account, you must log out before clicking the play button.

All of the processing mentioned above, in particular the setting of cookies for reading information on the device used, only takes place if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the "cookie consent tool" provided on the website.

12.2 Apple Maps

This website uses an online map service of the following provider: Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland.

The online map service is a tool for displaying interactive maps in order to present geographical information visually. By using this service, our location is shown to you and any geolocation is made easier.

As soon as you access those subpages in which the provider's map is integrated, information about your use of our website (such as your IP address) is transmitted to and stored on the provider's servers.

Your personal data is processed pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in the needs-based design of our website. If you do not agree to the future transmission of your data to the provider, you have the option of completely deactivating the provider's online map service by switching off JavaScript in your browser. The online map service on this website can then no longer be used.

Insofar as legally required, we have obtained your consent to the processing of your data described above pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the option for objection described above.

12.3 Google Maps

This website uses an online map service of the following provider: Google Maps (API) of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Google Maps is a web service for displaying interactive maps in order to present geographical information visually. By using this service, our location is shown to you and any journey to us is made easier.

As soon as you access those subpages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to and stored on Google servers; this may also involve a transfer to the servers of Google LLC in the USA. This takes place regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not want it to be assigned to your Google profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them.

The collection, storage and evaluation are carried out pursuant to Art. 6(1)(f) GDPR on the basis of Google's legitimate interest in displaying personalised advertising, market research and/or the needs-based design of Google websites. You have the right to object to the creation of these user profiles, and you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google when using Google Maps, you also have the option of completely deactivating the Google Maps web service by switching off JavaScript in your browser. Google Maps and thus the map display on this website can then no longer be used.

Further information on Google's privacy policy can be found here: https://business.safety.google/privacy/

12.4 Google Maps API

To enable real-time checking of certain entries in the address form of our web shop's ordering process for input errors, we use the services of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

Data may also be transferred to: Google LLC, USA.

The provider validates the address entered, verifies the spelling and adds any missing data where necessary. For ambiguous addresses, correct alternative suggestions are displayed. For this purpose, the address data you enter is transmitted to the provider, stored there and evaluated.

This processing is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in the proper recording of the customer's correct address data in order to conscientiously fulfil our contractual delivery obligations and to prevent problems in the performance of the contract.

The provider processes the data concerned separately, does not combine it with other data sets and deletes it as soon as its status or correctness has been confirmed, but no later than after 30 days.

Further information on Google's privacy policy can be found here: https://business.safety.google/privacy/

12.5 GetSiteControl

We use the provider GetSiteControl (GetWebCraft Limited, Klimentos 41-43, Klimentos Tower, Flat/Office 25, 1061 Nicosia, Cyprus). GetSiteControl is a program that displays pop-ups and overlay windows on the website for information purposes and better user guidance. The windows can be controlled according to certain rules (e.g. number of page visits).

For this purpose, GetSiteControl sets cookies. This processing only takes place if you have given your express consent pursuant to Art. 6(1)(a) GDPR.

13) Tools and Miscellaneous

Cookie consent tool

This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed to you when you access the page in the form of an interactive user interface on which you can give consent for certain cookies and/or cookie-based applications by ticking boxes. Through the use of the tool, all cookies/services requiring consent are only loaded if you give the corresponding consent by ticking the boxes. This ensures that such cookies are only set on your device if consent has been given.

The tool sets technically necessary cookies to store your cookie preferences. As a rule, no personal user data is processed in this process.

If, in individual cases, personal data (such as your IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

A further legal basis for the processing is Art. 6(1)(c) GDPR. As the controller, we are subject to the legal obligation to make the use of technically non-essential cookies dependent on the respective user's consent.

Where necessary, we have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

14) Rights of the Data Subject

14.1 Applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis us as the controller with regard to the processing of your personal data, whereby reference is made to the legal basis stated for the respective conditions for exercising them:

Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to notification pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent given pursuant to Art. 7(3) GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.

14.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

15) Storage Period of Personal Data

The period for which personal data is stored is determined by the respective legal basis, the purpose of processing and – where relevant – additionally by the respective statutory retention period (e.g. retention periods under commercial and tax law).

When personal data is processed on the basis of express consent pursuant to Art. 6(1)(a) GDPR, the data concerned is stored until you revoke your consent.

If there are statutory retention periods for data processed in the context of legal or quasi-legal obligations on the basis of Art. 6(1)(b) GDPR, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required for the performance or initiation of a contract and/or we have no continuing legitimate interest in further storage.

When personal data is processed on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or the processing serves the establishment, exercise or defence of legal claims.

When personal data is processed for direct marketing purposes on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21(2) GDPR.

Unless otherwise stated in the other information in this policy regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

This English version is a convenience translation. In the event of any discrepancies, the German version shall prevail.

Last updated: 15.10.2026, 14:58:22

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Privacy policy

Privacy Policy

1) Introduction and Contact Details of the Controller

2) Data Collection When Visiting Our Website

3) Hosting & Content Delivery Network

4) Cookies

5) Contacting Us

6) Comment Function

7) Data Processing When Opening a Customer Account

8) Use of Customer Data for Direct Marketing

9) Data Processing for Order Handling

10) Web Analytics Services

11) Retargeting/Remarketing and Conversion Tracking

12) Website Functionalities

13) Tools and Miscellaneous

14) Rights of the Data Subject

15) Storage Period of Personal Data